Packaging is entering a new regulatory era
New packaging legislation is transforming sustainability from a voluntary ambition into a business requirement.
REPLO® Reports
The EU Packaging and Packaging Waste Regulation (PPWR) represents one of the most significant packaging reforms in decades. The focus is shifting beyond recyclability toward accountability for material outcomes throughout the entire lifecycle.
Brands are increasingly being asked not only whether packaging can be recycled, but what happens when
it is not. This creates growing demand for solutions that support circularity while addressing real-world waste challenges.
Future packaging strategies must consider both recyclability and material persistence.
Source: European Commission, Packaging and Packaging Waste Regulation